A framework comprising of best practices to consider and red flags to avoid.Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it’s an epidemic. Not convinced? Research from Marketing Sherpa states B2B contact data decays at annualized rate of 22.5%.
Download this complimentary buyer’s guide to learn about:
- Key terms & metrics related to database management projects
- Common pricing models vendors imply
- End-to-end cleansing & segmentation capabilities
- Best practices & must-have features to consider during your vendor selection