Marketing Data : Some things get better with age. Your data is not one of them.
How Much is Bad Data Costing You? Data quality is too often not considered a critical success factor in prospecting. More often, sales and marketing professionals tend to focus on the big stuff. The quality of this data is then often overlooked.
Marketing Data Leading to Bad Sales :According to a recent study by LeadJen, each year sales departments lose approximately 550 hours and $32,000 per sales rep from using bad prospect data. Many companies are aware that Bad Data exists; however, few realize the high costs involved with ignoring it. And fewer still take proactive measures to combat and treat the source or cause of the Bad Data.
In this eBook, You Will Learn:
- Where bad data comes from
- What bad data is costing you
- How to identify problems in your data management
- What to look for in a data management
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