DIgital transformation, B2B Buyer

Digital transformation | Personalized Buying Experience for B2B Customers

Artificial Intelligence

Many companies talk the talk on digital transformation, but who’s walking the walk?

To gauge companies’ perspectives on delivering a better buying experience, we interviewed 700 B2B decision-makers. We identified several major takeaways in how companies are approaching today’s increasingly digital economy.

Buyers expect ease, transparency and personalization in the buying process, But how well are theses needs actually being met ?

Our Survey found that 58% of businesses have have digital transformation underway, but services companies are leading the pack with 71% already on the path.

Free eBook: “Drive a More Personalized Buying Experience for B2B Customers

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