Among B2B communities, 2017 brought upon several new concepts, trends and technologies…But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
- Data-driven approach to account selection
- Understanding the importance of contact data
- Best practices to managing contact & account data
You may also like – Best Practices for a Marketing Database Cleanse
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