Channel Incentives

A Guide to Building Your Channel Incentives Strategy

If you’re new to the concept of channel incentive programs, you may be at a loss as to how to start designing your own program, especially when it comes to the incentives that will best motivate your partners.

Perhaps you’ve seen channel incentives programs work effectively for other companies, and already understand how well they can work to drive extra revenues, move key merchandise, attract new customers, improve your pipeline, boost your market share, increase customer loyalty and/or achieve a range of other benefits. The programs that incentivize partner organizations or indirect sales reps to take action to further your business are gaining popularity.

Not to worry. While professional assistance can be enormously helpful when it comes to fully implementing all aspects of your program, this guide can help you determine how much you’d like to spend, what kinds of incentives you’d like to offer, how long you’d like your program to last and other key elements.

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