Social Advocacy, Marketing, Content

2018: The Year of Social Advocacy

 

Social Advocacy, Content, Marketing

Marketing teams have been implementing social media strategies for years now but in 2018, employee advocacy has been a key focus.

Employee advocacy helps companies amplify reach by promoting their branded content through their employees’ social channels. Leading teams who’ve embraced this technology are discovering the benefits of enabling social participation in the company mission.

To understand why, and to uncover best practices, PostBeyond and Golfdale Consulting conducted a survey of over 2,500 employees and 400 leaders and compiled the results into a comprehensive report.

 

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